Handy Advertisement... Literally
While at work today I was forwarded an e-mail that really blew me away. The e-mail showed an ad campaign by the mobile provider AT&T in which painted human hands are used to depict various cultures and landmarks. AT&T came up with this campaign to promote their worldwide mobile coverage and footprint. What I didn't know at the time was that these ads were part of a campaign entitled "HANDS" and that the posters/prints were actually made in collaboration with the famous Italian body-paint artist Guido Daniele . I was also unaware of the fact that "HANDS" won "America's Favorite Magazine Ad" in a contest sponsored by Magazine Publishers of America. It is inarguably a stunning campaign that proves once more that creativity and beauty are worth more than high budgets. Enjoy! Created with Admarket's flickrSLiDR